Trey Brown

Trey Brown is an entrepreneur and co-founder of RideFrsh, a modern car air freshener company he started with his brother Donovan in 2018.12 Here are key details about his background and entrepreneurial journey:

Early Career and Education:

• Graduated from Howard University
• Earned a Master's degree from USC in Entrepreneurship, Innovation, and Technology Commercialization3
• Worked at multiple advertising agencies before launching RideFrsh3

Entrepreneurial Ventures:

• In 2014, he co-founded the first mobile app for Black and Brown emojis3
• Co-founded RideFrsh with his brother Donovan, aiming to modernize the air freshener industry1
• The company has generated over $1.1 million in sales and secured partnerships with major retailers like AutoZone and Target2

Shark Tank Success:

• Appeared on Shark Tank in 2022, seeking $200,000 for 5% of the company2
• Secured an investment from Barbara Corcoran, accepting $200,000 for 25% of the company2

Business Strategy:

• Started as a direct-to-consumer online subscription service
• Pivoted to retail and wholesale partnerships
• Aims to "become the Pepsi to Little Tree's Coke" in the air freshener market1

The company focuses on creating stylish, culturally relevant air fresheners with unique scents, targeting markets like ride-share drivers and car enthusiasts.34