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Trevor Johnson
Founder - Director
Trevor Johnson is the founder and director of Luxury Rally Club, a top experiential company in the luxury automotive space.12 He is a former professional hockey player from Canada who transitioned into organizing high-end events for car enthusiasts.1 Johnson's career path included organizing private hockey games for Justin Bieber and working as a brand ambassador for a luxury travel company before co-founding Luxury Rally Club with Craig Ekberg in 2019.1
At Luxury Rally Club, Johnson creates exclusive driving events for wealthy car collectors, entrepreneurs, industry leaders, royalty, and celebrities.2 These events combine luxury experiences with automotive passion, featuring elements such as:
- Gourmet dining at prestigious restaurants like The French Laundry
- Scenic drives through picturesque locations
- Exclusive access to car collections and automotive personalities
- Partnerships with luxury brands like RM Sotheby's, The Macallan, and Jet Edge
Johnson is known for his ability to organize complex events with minimal staff, often described as "weddings on wheels".1 His events prioritize fun and camaraderie among participants, with an unofficial motto of "check your egos at the door, put your pedals to the floor".1
