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Trevor Edwards
Former President, NIKE Brand
Trevor Edwards is a highly accomplished executive with extensive experience in the apparel and footwear industry, particularly known for his long tenure at Nike.12 Here are some key details about his career:
Nike Career
Trevor Edwards spent over 25 years at Nike, holding several leadership positions1:
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President of Nike Brand: From 2013 to 2018, Edwards served as the President of Nike, overseeing crucial areas such as Geographic Regions, Category Business, Direct-to-Consumer Units, Product and Merchandising Divisions, Global Marketing, Sales, and Digital Technology.1
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Previous Roles: Before becoming President, Edwards held various leadership positions at Nike, including:
- EVP of Global Brand and Category Management
- Chief Marketing Officer
- Vice President of Marketing (US)
- Vice President of Marketing (EMEA)
Edwards joined Nike in 1992 and worked his way up through the company over the course of two decades.1
Expertise and Contributions
Edwards is recognized for his expertise in:
- Marketing and brand management
- Global brand strategy
- Direct-to-consumer business
- Digital technology integration
During his time at Nike, Edwards was instrumental in driving the company's digital initiatives and e-commerce strategies.4
Post-Nike Career
After leaving Nike in 2018, Edwards has taken on various roles:
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Strategic Advisor: He currently works as a strategic advisor to direct-to-consumer brands and investment firms.1
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Board Memberships: Edwards serves on the boards of several companies:
Education
Edwards holds a bachelor's degree in business and an MBA focused on international marketing and finance from Baruch College in Manhattan.4
Trevor Edwards' extensive experience and leadership in the apparel and footwear industry have made him a respected figure in the business world, particularly in areas of brand management, marketing, and digital strategy.
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