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Trent Ross
Chief Research Officer at Ipsos
Trent Ross is the Chief Research Officer for Corporate Reputation at Ipsos, a global market research and consulting firm. In this role, he is responsible for leading Ipsos' approach to reputation measurement and research worldwide.12
Key Responsibilities
As Chief Research Officer, Trent Ross:
- Consults with clients globally on corporate reputation and risk management
- Evangelizes Ipsos' philosophy and approach to reputation measurement throughout the company's global offices2
- Leads research and analysis on the link between corporate reputation and business performance1
Expertise and Contributions
Trent Ross is recognized for his expertise in:
- Corporate reputation measurement and management
- ESG (Environmental, Social, and Governance) strategy and risk assessment
- Stakeholder engagement
- Crisis impact measurement and management
He has authored significant research on reputation, including the Ipsos Views white paper "Unlocking the Value of Reputation," which explores how strong corporate reputations drive business efficiency and provide a buffer during crises.1
Recent Work
In 2023, Ross published an updated edition of "Unlocking the Value of Reputation," which examines the present and future value of corporate reputation.1 He has also contributed insights on aligning ESG strategies with American priorities, demonstrating his focus on current trends in corporate reputation management.3
Trent Ross is based in Bethesda, MD, and can be found on LinkedIn under the username trent-ross-b878953.42
