Travis Webb

Travis Webb is an accomplished entertainment and tech executive with a versatile skill set encompassing strategy, finance, deal-making, and programming. With close to ten years of experience at Netflix, he has excelled in various leadership roles, contributing significantly to the company's content organization.

Having held key positions within Netflix, Travis is known for his strategic acumen, instrumental in pivoting the company's licensing strategy and generating substantial incremental value exceeding $250 million. His expertise in negotiations is evident through successfully finalizing several of Netflix's most substantial and intricate licensing deals.

Travis Webb's ability to cultivate strong partnerships is a hallmark of his career, as he has established enduring relationships with studio partners based on mutual respect and beneficial outcomes for all parties involved. His global market acumen is reflected in executing deals across major media markets worldwide, demonstrating a profound understanding of the global content landscape.

As a part of Netflix's Content Strategy & Analysis team, Travis leveraged his analytical skills to work with extensive datasets, contributing to the team's recognition as best-in-class. His contribution to content development and curation at Netflix includes the successful creation of co-pro titles like Riverdale, YOU, Titans, and Queen of the South, garnering international acclaim.

Travis Webb's leadership style is exemplified through his inclusive approach as the 'GM' of a diverse cross-functional team of over 50 individuals, instrumental in supporting Netflix's licensed TV business.

In his career, Travis has spearheaded Netflix's Global TV Licensing team, overseeing programming for nearly 200 countries with an annual expenditure exceeding $2 billion. He has been instrumental in pioneering innovative deal-making approaches, including original branded co-productions and strategic partnerships with major entertainment entities.

Travis Webb's professional journey includes managing relationships with renowned celebrity content creators, such as Justin Bieber, Rihanna, Snoop Dogg, and Michael Strahan at Viddy, a role that significantly impacted video views and engagement. An early contributor to the music video filter trend, Travis secured licensing rights from top record labels and publishers, paving the way for today's popular UGC platforms like TikTok.

Educationally, Travis holds an MBA from Harvard Business School and a BBA in Entrepreneurship and Finance from the University of Oklahoma. With a diverse organizational background, including roles at Fifth Season, Viddy Inc., and Harvard Business School, Travis has showcased a relentless pursuit of knowledge and excellence in various professional settings.