University of Colorado Boulder

Director of Organic Media at Booyah Advertising

◘ Champion Brainlabs' SEO product across a team of 90+ SEOs & CROs, including processes, training, and tools. 

◘ Support client partner delivery with strategic oversight as an Executive Sponsor, especially on our largest client accounts making up global, Fortune 500 companies.

◘ Manage the business strategy for the SEO product in North America and take responsibility over its success

◘ Lead external SEO thought leadership by speaking at conferences like SearchLove, and getting published in industry publications like Moz. 

◘ Mentor our most senior leaders including Associate VPs, Account Directors, and Sr. Strategists. 

◘ Support new business through media strategy development, pricing, and proposals. 

◘ Integrate the SEO product with other regions—most notably EMEA & APAC. 

Wins: 
1. Built an SEO onboarding program from scratch for new hires and improved account onboarding time by ~50%. 

2. Brought a ~60% increase YoY in new business SEO revenue. 

3. Launched a quarterly SEO thought leadership newsletter, SEOpinions, with over a year of success.

Brainlabs

VP, SEO

๏ Launched an Organic Media department at a historically paid media advertising agency hiring on and leading a team of 7 on pace to beat annual revenue goals for the department by EOY, despite COVID-19. 

๏ Develop strategic SEO and content marketing strategies for businesses—in a variety of industries and sizes—and present strategies and results to key decision makers

๏ Successfully present enterprise pitches to company stakeholders and lead the channel's strategy and pricing presentation

๏ Advocate for organic media integration across the agency and lead the organic media channel, including audits, reporting, business development, resourcing, 3rd-party relationships, and more

๏ Perform and oversee technical SEO, on-site SEO, off-site SEO, and local SEO initiatives 

๏ Successfully present and train agency on SEO, content, and website best practices

๏ Work with peer Channel Directors to create integrated strategy roadmaps for prospects and clients including B2B, B2C, lead gen, and ecomm sites across a variety of industries

๏ Spearheaded the launch of Booyah’s own marketing program. Launched a new website, ongoing thought leadership campaign strategizing for Booyah's own blog, webinar series, and email newsletter, and paid media launch

๏ Compassionately support my team professionally and personally through productive routine 1:1s, quarterly performance reviews, and growth plans

Booyah Advertising

Director of Organic Media

• Sustained Senior Account Manager responsibilities listed below

• Trained and mentored team of up to 40 on SEO and organic media. 

• Lead, support, and managed Account Managers in developing and executing innovative digital strategies through SEO, paid search (PPC), and paid social ads for clients in a variety of industries—including emerging and mid-market e-commerce brands.  

•  Strategized and conducted SEO research through effective A/B testing and experiments and present learnings to stakeholders and internal team. 

• Support sales team to determine which digital strategy is most effective given prospects’ industry, budget, and KPIs.

•  Mentor, support, and managed 4 Account Managers in developing and executing innovative digital strategies through SEO, paid search (PPC), and paid social ads for clients in a variety of industries.

•  Created & led team’s SEO training for new hires and introduced biweekly SEO Office Hours to answer team’s questions regarding onsite and technical SEO and content marketing.  

•  Strategized, presented, and executed digital marketing campaigns for clients with an integrated approach using successful paid search, SEO, paid social media, organic social media, and email campaigns.  

•  Effectively presented monthly and quarterly business reviews to executive teams to analyze results and set performance targets.

Wpromote

Associate Director & SEO Lead

• Sustain Account Manager responsibilities listed below. 

• Provide ongoing mentorship to a group of up to five Account Managers regarding account strategy. 

• Train team on SEO best practices, Google Search Console, Screaming Frog, Mobile SEO, and more. 

• Lead SEO initiatives for the SMB Department. 

• Foster a relationship between Account Managers and executive team to address and grow department-wide initiatives.

Senior Account Manager

• Strategize and execute digital marketing campaigns for small- to medium-sized businesses in an effort to drive interactions (e.g. sales for ecommerce clients, leads for lead-gen clients, and general brand awareness for all clients). 

• Coordinate meetings with clients and present monthly and quarterly business reviews regarding online marketing initiatives, analytics, and metrics.

• Conceive and implement SEO strategies to drive low-cost customer acquisition, and increase organic web traffic, blog viewership, and overall brand awareness and prospecting efforts.

• Ideate, research, build out, manage, and optimize effective PPC campaigns to drive interactions and get clients to convert. 

• Ideate, research, build out, manage, and optimize effective social media advertisements with the intent to increase brand awareness and get clients to convert. 

• Utilize online marketing tools such as Google Analytics, Google Optimize, Google Data Studio, Google Search Console, Google AdWords, Bright Edge, Ahrefs, SEMrush, MOZ, Facebook, Facebook Ads Manager, Facebook Analytics, Raven Tools, and Authority Labs. 

• Provide ongoing support to the team and SMB department for SEO strategies and technical SEO implementation, which includes department presentations and creating case studies, informational videos, and articles. 

• Launched and Co-Coordinate Wprovide's Pledge 1% initiative, which is dedicated to give pro bono marketing services to nonprofits and encourage employees to give time back to their communities.

Account Manager

• Compiled current economic data from the Bureau of Labor Statistics, Federal Reserve, and other data aggregators
• Created tables and charts of data to be understood by the intended audience
• Wrote a narrative explaining the economic implications of such trends and data

Watershed Economics LLC

Economic Consultant (Contracted)

• Led team to develop the universal scholarship platform, FlutterScholarships.com, through the University of Colorado Boulder's startup incubator, CatalyzeCU
• Partnered with six scholarship organizations—together, these organizations provide almost $500,000/year in scholarships 
• Won runner up in the University of Colorado Boulder’s New Venture Challenge Social Impact Competition

FlutterScholarships.com (Skyive LLC)

• Led team of eleven to complete public works projects (e.g., maintain trails, parks, and flood restoration) in Superior, CO
• Kept track of all project logs, including inventory of equipment, work completed, and hours worked by each employee.  Used this data at the end of each two period to estimate the dollar amount of work completed for that specific public works project
• Facilitated communication between Director, Field Coordinator, Parks and Recreation Director, and team

Boulder County

Team Leader of Boulder County Youth Corps (Internship)

• Worked with departments across campus to ensure accusations are filed properly and investigative reports are completed.  Managed all projects and initiatives to decrease academic misconduct 
• Rewrote the Honor Code Policies & Procedures to be more thorough and inclusive, which required approval by three standing committees.  Saw immediate reduction in time taken for case processing 
• Managed $50,000 budget; managed projects; approved all planned Honor Code campus events; analyzed student data to track trends using STATA, R, and Excel

University of Colorado Boulder; Honor Code Office

Chair

• Mentored residents through “1-2-1” conversations to find how to best supplement their college experience
• Aided residents with the following: degree audit/course registration, connecting to campus resources, and finding employment during the school year and summer 
• Wrote investigative reports of incidents; had follow-up conversations to ensure safety of students

Resident Advisor

• Managed and coordinated incoming calls of prospective and matriculated students
• Handled student document management system and informed students of current standing  
• Cold called students to answer questions regarding CU-Boulder.  Ultimately, this meant I listened to their needs and discussed why CU-Boulder would be a good fit for them.

Travis Tallent