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    Travis Reed

    VP Sales

    Travis Reed is an accomplished VP of Sales and Marketing with a track record of success in VC-backed companies, adept at enhancing pipelines and revenue through scalable strategies.

    His expertise spans various go-to-market (GTM) approaches such as Enterprise, SaaS, and Self-Serve, with a remarkable 64% conversion rate from email outreach to SQL from a previous campaign.

    Travis has a strong background in DevOps, Security, Networking, and AI, collaborating closely with Engineering teams to expedite product development and market launches.

    His skill set includes deal management, team building, lead generation, product development, and GTM strategy formulation.

    Educationally, Travis holds an MBA from Columbia Business School and University of California, Berkeley, along with a BA in Philosophy from Colgate University.

    Throughout his career, Travis held key positions such as Vice President of Sales at EraDB, Founder of GTM Scale Advisors, and GTM Advisor at various organizations including Deepgram, Cogniac Corporation, and rENIAC.

    He also served as Head of Sales and Marketing at Xnor.ai (acquired by Apple), as well as Vice President Sales and Marketing at Opas AI (Acquired by Rubrik) and Smyte (Acquired by Twitter).

    Travis Reed's professional journey includes leadership roles at PatternEx, Riverbed Technology, Zeus Technology, and TechView, Inc, as well as positions at Merrill Lynch, Schwab Soundview Capital Markets, BEA Systems, Bowstreet, and IBM.

    Highlights

    Dec 12 · GlobeNewswire
    Smyte Hires Seasoned SaaS & Security Software Exec to Lead Sales - GlobeNewswire
    Jul 19 · Yahoo Finance
    PatternEx Hosting Artificial Intelligence Workshop for CISOs at Black Hat - Yahoo Finance
    Travis Reed
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    Location

    San Francisco, California, United States