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Travis Garcia
VP, eCommerce at PrettyLitter
Travis Garcia is the Vice President of Ecommerce at PrettyLitter, a company known for its innovative cat litter products. With over 18 years of experience in online marketing and ecommerce, he has developed a strong background in direct-to-consumer (DTC) and subscription models, as well as digital product management.
Professional Background
Garcia has held various significant roles throughout his career:
- Vice President of Ecommerce at PrettyLitter: In this role, he oversees the company's ecommerce strategy, focusing on business development and marketing efforts.
- Client & Business Development Manager at Zobrist Consulting Group: He managed business development strategies, including digital marketing campaigns and lead generation.
- Project Manager at Lunchbox: He was responsible for overseeing the development of content for major retailers like Walmart.
- Digital Marketing Manager at ON24, Inc.: He led the design and development of corporate websites and managed SEO and SEM campaigns.
Education
Garcia earned a Bachelor of Arts degree in Political Science with a focus on Legal Studies from the University of California, Berkeley. He was recognized with a leadership award during his studies.
Overall, Travis Garcia's extensive experience in ecommerce and digital marketing positions him as a key player in leading PrettyLitter's online growth and customer engagement strategies.
