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Travis Burghardt
CMK Senior Manager NA Always at Procter & Gamble
Professional Background
Travis Burghardt is a seasoned professional with extensive experience in market research and consumer insights, particularly in the fast-paced consumer goods sector. With a career encompassing various high-profile roles at Procter & Gamble (P&G), Travis has developed deep expertise in understanding consumer behaviors and market dynamics. His journey at P&G showcases a strong trajectory where he has held multiple leadership positions, contributing to significant projects and initiatives that have shaped the company’s strategic direction.
Starting as a Technical Marketing Intern at Caterpillar Inc., Travis gained valuable insights into the technical aspects of marketing within the industrial sector. This initial experience propelled him into a meaningful career at P&G, where he took on roles that emphasized consumer and market knowledge. Most recently, Travis serves as the CMK Senior Manager North America at Procter & Gamble, where he leads efforts to decipher complex consumer insights and translate them into actionable marketing strategies.
Over the years, Travis has worked in numerous capacities at P&G, including various leadership roles in Consumer & Market Knowledge for global projects. He was instrumental in the Real Time Brand Health Design project, reinforcing his ability to adapt to the evolving market landscape and leverage real-time insights to enhance brand performance. Furthermore, Travis contributed to the Tampax brand and the general North America Consumer Fundamentals & Insights initiatives, reflecting his versatility and depth of understanding across multiple product categories and consumer segments.
Throughout his career, Travis has demonstrated a strong commitment to driving organizational success through insights grounded in consumer behavior and market trends. His ability to integrate data-driven analysis with strategic marketing initiatives has made him a key player at Procter & Gamble and a respected leader in the field of consumer insights.
Education and Achievements
Travis Burghardt pursued his Bachelor of Science degree in Management & Economics at Purdue University, where he honed his analytical and managerial skills. His education provided a robust framework for understanding economic principles and effective management practices, skills that are essential for navigating today’s competitive markets.
During his academic career, Travis engaged with various student organizations, most notably serving as the Vice President of Pledge Education for Delta Sigma Pi, a professional business fraternity. This experience not only enhanced his leadership abilities but also allowed him to foster connections with peers while developing vital professional skills.
Travis’s involvement with Delta Sigma Pi was pivotal in shaping his understanding of the business landscape, instilling a strong sense of teamwork and collaboration that continues to inform his professional interactions and approaches in the workplace.
In summary, Travis Burghardt combines a solid educational foundation from Purdue University with extensive, hands-on experience in consumer market knowledge. His steady ascent within Procter & Gamble showcases both his strategic acumen and his unwavering dedication to understanding and responding to consumer needs.
Achievements
- Achieved proactive consumer engagement through real-time insights in brand management.
- Contributed to the growth and brand health of global brands at Procter & Gamble, particularly within the Tampax segment.
- Successfully led multiple initiatives in Consumer & Market Knowledge, shaping effective, data-driven marketing strategies.
- Developed a significant understanding of consumer fundamentals and market trends within North America, enhancing P&G's competitive edge in the industry.
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