Tracy Roccasalva

Tracy Roccasalva is a seasoned marketing executive with over 20 years of experience in managing and transforming businesses across all aspects of marketing, specializing in revenue marketing and driving growth.

With a background in storytelling, Tracy excels at simplifying complex ideas and processes into actionable strategies, assisting companies in achieving new levels of success.

Tracy has a diverse skill set that includes building modern marketing organizations, developing go-to-market strategies, leading demand generation efforts, and enhancing digital marketing initiatives.

She leverages customer insights to redefine go-to-market approaches, resulting in increased marketing effectiveness, cost reductions, enhanced lead quality, and improved revenue contribution.

Tracy's strengths lie in launching analytics-driven marketing programs, crafting compelling visual stories, and fostering connections with individuals from various backgrounds.

Her strategic vision enables her to think innovatively and develop creative solutions, while her emphasis on communication and relationship-building has been instrumental in her career success.

Having held prominent roles in organizations like Informatica, VMware, RSA Security, and FireEye, Tracy brings a wealth of experience in growth marketing, integrated marketing, demand generation, brand management, and more.

Educationally, Tracy has a background in Marketing Communications from Humber College and has studied at the University of Toronto.