Dominican University of California

Sonoma State University

FIDM

AdWords   -  Brand Strategy  -  Content Creator  -  Project Management  -  SEO

CreateOnline helps our clients create customer journeys that engage and convert. We stay on the forefront of industry best practices and understand what online searchers are looking for as user behaviors evolve. 

Brand Voice—In a competitive digital  landscape, it's more important than ever to communicate your brand story. From brand colors and curated imagery and custom graphics and eye-catching headlines, we ensure your brand is consistent across all digital channels.

Content Marketing Strategy—We plan and create valuable SEO-driven content that signals your website is up to date and communicates your brand's unique value proposition to engage and grow your audience and increase conversions.

Blog Articles—We collaborate with our clients to craft localized content that speaks directly to your target markets. No matter where potential customers are located, we communicate the unique strengths of your locations, products, and services to find and connect with your potential customers.

Social Media Strategy—From copywriting to image curation, we develop solid social media marketing strategies to drive traffic to your site and grow your fans and followers by ensuring your brand is cohesive and engaging across your preferred platforms. 

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CreateOnline

Co-Founder 

- Developed and implemented social media marketing content that resulted in a 12-month follower growth rate of 12% for Facebook, 10% for Twitter, and 50% for Instagram. 
- Increased IndieWomen membership by 45%, an initiative to foster our local community involvement in supporting female identifying filmmakers, through updated brand messaging and membership drives.
- Responsible for the design and copy of all email  marketing campaigns increasing cadence by 25% over prior year. 
- Managed all on- and off-line marketing and advertising campaigns including print media and radio spots for annual Indie Film Festival and fundraising activities throughout the year.
- Developed marketing campaigns and managed social media advertising campaigns that led to a 45% increase in website traffic during festival season over the prior year.
- Helped to sustain and grow community and sponsor partnerships by increasing touch points and strengthening relationship for sponsors, members, benefactors, and donors for BendFilm and its microcinema, Tin Pan Theater.

BendFilm, Inc

Marketing Development Manager

- SEO Copywriter, content strategist, and blogger for self storage and multi-family verticals.
- Extensive experience with G5's CMS (Content Management System) and WordPress sites for SEO optimization including image alt text, linking strategy, and meta descriptions.
- Conducted competitive analysis and researched trends and industry insights to help develop brand identity packages.

SEO Content Creator & Brand Strategist

- Managed a multi-year project for a life-story media company including defining scope of work, setting up client deliverables, conducting interviews, and managing primary resources. 
- Copy editor for a 300-page book biography distilled from more than a thousand pages of transcripts from filmed interviews and conversations.
- Assisted in the film production of accompanying short documentary.

Tracy Pfiffner