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    Tracy L Hayes

    Experienced UX Director and Global Team Leader

    Tracy Hayes is an experienced and creative User Experience (UX) leader who has an exceptional ability to solve global challenges while driving business results and promoting customer focus and data-driven design. Hayes studied Professional Writing and Creative Writing at Carnegie Mellon University and later obtained certification as both a Certified Empowerment Coach and Life Coach at the Institute for Professional Empowerment Coaching (iPEC). She has a wealth of professional experience, having held various leadership positions at Sears Holdings Corporation, Ipsos, eBay, and Human Factors International among others. Currently, she serves as a UX Research Manager at Google, where she manages teams and empowers them to achieve business goals while creating user-friendly products that inspire customer delight. Hayes values empathy as a central tenet of nurturing a collaborative and cross-functional team, where she champions new ideas, refines processes and motivates team members using communication, collaboration, coaching skills, and facilitation.

    Highlights

    Mar 21 · Law360
    US Seeks Tough Prison Term Over Conn. COVID Relief Scam - Law360
    US Seeks Tough Prison Term Over Conn. COVID Relief Scam - Law360
    Oct 18 · Digital Journal
    Striking Out Baseball Injuries With a Massive Giveaway - Digital Journal
    Striking Out Baseball Injuries With a Massive Giveaway - Digital Journal

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    Tracy L Hayes
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    Experience

    UX Director, Global Team Leader, User Research Lead, Human-Centered Designer, Culture Champion, Facilitator, Certified Coach
    Product Research Lead at Google Fi / gUP Local Insights (April 2020 - March 2023), SVP User Experience at Ipsos (July 2015 - October 2019)

    Education

    BA in Professional Writing and Creative Writing from Carnegie Mellon University (1989 - 1993); Certified Empowerment Coach from Institute for Professional Empowerment Coaching (iPEC) (2003 - 2004)

    Location

    San Francisco Bay Area