Tracy Dent

Tracy Dent is the Senior Marketing Lead at Holden Advisors, a position she has held since 2023.5 With nearly 15 years of experience in B2B growth programs, Tracy has developed expertise in various aspects of business development and marketing.2

Background and Education

Tracy holds a B.A. in Psychology from Penn State University.3 In 2022, she obtained a certification in "Negotiating with Backbone" from Holden Advisors, demonstrating her commitment to professional development in her field.3

Career at Holden Advisors

Tracy's career at Holden Advisors has progressed over time:

• 2021-2022: Marketing Lead
• 2023-present: Senior Marketing Lead5

Professional Activities

In her role at Holden Advisors, Tracy is involved in various activities that showcase her expertise:

1. Podcasts and Interviews: She conducts interviews and participates in podcasts discussing topics such as pricing strategies, sales processes, and market trends.6

2. Cross-functional Collaboration: Tracy emphasizes the importance of cross-functional teamwork in pricing and selling, particularly for complex, multi-million dollar deals.1

3. Value Communication: She advocates for simplifying the communication of value to customers, using concepts like the FBV (Feature, Benefit, Value) approach.1

4. Content Creation: Tracy contributes to thought leadership content, sharing insights on pricing, selling, and negotiation strategies.4

Tracy Dent's LinkedIn username is indeed tracyleighdent, as mentioned in the query.2 Her professional profile reflects her expertise in B2B growth strategies and her role in driving marketing initiatives at Holden Advisors.