Tracy Clark

Tracy Boyer Clark is a marketing professional with extensive experience across multiple industries. She served as the Head of Marketing at Parsec Financial from August 2019 to April 2023.1 During her tenure, she oversaw all marketing and philanthropic initiatives for the company, which was a fee-only registered investment advisor (RIA) with $3.7 billion in assets under management as of December 31, 2022.1

Tracy has a diverse background in marketing, spanning 15 years across various sectors:

1. Financial services: 5 years at Parsec Financial and Modera Wealth Management
2. Technology industry: 5 years at IBM and Lenovo
3. Marketing agency: 3 years leading creative for B2B and tech clients
4. Online media: 2 years of experience with various news organizations1

In addition to her corporate experience, Tracy has demonstrated entrepreneurial skills by launching two businesses: Innovative Interactivity and Reportory.1

As of November 2024, Tracy Boyer Clark has transitioned into a new role as the N.C. House Representative for District 57, representing northern Greensboro.24 She was elected to this position and has been actively involved in both campaigning and legislating.5

Outside of her professional and political roles, Tracy is also involved in community leadership. She serves as the President of Women to Women of Greensboro, a philanthropic organization.3

Tracy's career trajectory showcases her ability to adapt and excel in various fields, from corporate marketing to public service. Her experience in the financial sector, particularly her role in the sale of Parsec Financial to Modera Wealth Management, demonstrates her strategic capabilities in business development and mergers and acquisitions.1