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Tracy Brady
SVP Head of Global Communications / Corporate Marketer / Brand Builder / Strategic Storyteller / Published Writer / Award Winning Humorist / Social Media Defensive Linebacker
Tracy Brady is a seasoned communications professional with extensive experience in corporate communications, public relations, and marketing. She currently serves as the Senior Vice President of Global Corporate Communications at Curaleaf, a position she has held since June 2022.1
Career Progression
Tracy's career in communications spans several decades and includes roles in various industries:
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Curaleaf: She joined Curaleaf in December 2019 as Vice President, Head of Global Communications, and was promoted to her current role in June 2022.1
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Hill Holliday: Prior to Curaleaf, Tracy spent nearly 9 years at Hill Holliday, where she held positions including Senior Vice President of Communications & Corporate Marketing.1
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Previous Roles: Her career also includes positions at Modernista!, Arnold Worldwide, Sony Pictures Entertainment, and Turner Broadcasting System.1
Education and Skills
Tracy Brady holds a B.S. in Communications from Fordham University and a Certificate in French language and culture from Université Paris-Sorbonne.1 She is proficient in French.1
Professional Focus
Tracy describes herself as being driven by great storytelling, whether it's a fictional narrative or an emerging industry trend.1 This passion for storytelling likely informs her approach to corporate communications and public relations.
Recent Developments
In April 2023, Tracy announced that she was starting a new position as Corporate Communications & Public Relations Strategist at Tracy Brady Communications.2 However, her LinkedIn profile still lists her current role at Curaleaf, suggesting she may be involved in both ventures.
Industry Expertise
Tracy has become a notable figure in the cannabis industry communications space. She has been featured in podcasts discussing myths about multi-state operators (MSOs) in the cannabis industry and navigating cannabis communication in a rapidly changing landscape.34
Tracy Brady's diverse background in entertainment, advertising, and now the cannabis industry, combined with her senior roles in global communications, positions her as a respected voice in corporate communications and public relations.