Suggestions
Tracie Miller
Paid Digital Marketing - Lead Generation - Data Analytics - Marketing Strategy
Professional Background
Tracie Miller is an accomplished marketing professional with over 26 years of extensive experience specializing in developing and executing impactful marketing strategies. Her long-standing career has been defined by her commitment to driving demand generation initiatives, enhancing customer user journeys, and leveraging data-driven insights to facilitate effective digital analysis. Tracie's strategic approach to marketing has allowed her to craft innovative solutions that align directly with business objectives, enhancing brand awareness and fostering revenue growth.
Throughout her career, Tracie has demonstrated expertise across various elements of marketing, making her a versatile asset to any organization. She has a successful track record in both paid and organic marketing strategy development, whereby she utilizes her in-depth knowledge of demand lead generation and brand awareness tactics to maximize marketing effectiveness. Tracie’s unique ability to optimize the customer user journey ensures that consumers experience a seamless flow when interacting with brands, ultimately enhancing engagement, conversion rates, and long-term loyalty.
Her experience spans a range of marketing channels, including display advertising, search engine marketing (SEM), social media, publications, Connected TV (CTV/OTT), and email marketing. This breadth of experience equips Tracie with the skills to spearhead comprehensive marketing campaigns that drive user engagement across diverse platforms. Coupled with her proficiency in state-of-the-art analytical tools, such as Google Analytics, HubSpot, Salesforce, and Power BI, Tracie meticulously monitors campaign performance and tracks crucial metrics to derive actionable insights that inform future marketing strategies.
Tracie's dedication to professional growth and team collaboration is reflected in her outstanding communication skills and her ability to work effectively with cross-functional teams and stakeholders. She is known for her commitment to continuous improvement and for staying current with industry trends and emerging technologies, thereby applying best practices to elevate overall marketing strategies and achieve measurable results.
Education and Achievements
Tracie’s educational foundation is robust and diverse, helping provide a unique blend of skills essential for her marketing prowess. She obtained her Bachelor of Arts in Speech Communication from Indiana University-Southeast, where she honed her skills in effective communication—a key asset for any marketing professional. She further complemented her qualifications with an Associate of Science in Computer Graphics from Purdue University, providing her with a solid understanding of digital design principles, which is crucial in today's visually driven marketplace. Lastly, Tracie earned her Master of Science in Management from Indiana Wesleyan University, cultivating her leadership abilities and management acumen.
Tracie's professional journey includes significant roles that highlight her versatility and leadership capabilities. She previously served as the Director of Digital Strategy & Execution at Big Ass Fans, where she played a pivotal role in shaping the company's digital marketing landscape to drive innovation and engagement. Additionally, her tenure as Senior Manager of Digital Strategy & Execution at the same organization allowed her to further cement her expertise in strategic marketing execution.
Her path also includes important roles such as SEO Specialist at Galls, LLC, Digital Analyst at T. Potter Advertising, and Marketing and Social Media Manager at Crawford Media Services, Inc. Each of these positions has contributed to her comprehensive understanding of digital marketing dynamics, user engagement strategies, and campaign optimization techniques.
In addition to her professional roles, Tracie has been actively involved in various organizations that underscore her commitment to community and industry engagement. She has served on the Board of Directors as Vice President of Marketing for the Atlanta Interactive Marketing Association and held seats on various committees, including the Nomination Committee for the Georgia Production Partnership and the Membership Committee for the AIMA (Atlanta Interactive Marketing Association). These roles highlight her leadership qualities and her dedication to fostering collaboration within the marketing community.
Achievements
Tracie Miller's career is marked by numerous accomplishments that showcase her expertise and dedication to excellence in marketing. Among these is her ability to create and implement highly effective lead generation and brand awareness campaigns across various channels, a testament to her skills in tailoring marketing strategies to meet diverse audience needs. Tracie's initiatives have significantly impacted brand visibility and customer engagement, resulting in measurable revenue growth for organizations she has worked with.
Her proficiency in data analysis and insights has allowed her to monitor and assess the effectiveness of marketing campaigns rigorously. By employing analytical tools to derive actionable insights, Tracie has positioned her teams to adapt strategies quickly in response to market changes or consumer behavior trends. This adaptability is a key component of her continued success and reinforces her status as a leading marketing strategist.
Tracie has also made significant contributions as a community leader and professional mentor, evident through her founding of the Women in Interactive Media Networking Group. This initiative demonstrates her commitment to empowering women within the marketing and digital media fields, fostering networking opportunities and personal development.
In conclusion, Tracie Miller's career represents a wealth of knowledge and a passion for marketing that spans across industries and disciplines. Her extensive background, impressive educational credentials, and a dedication to innovation and excellence set her apart as a leading figure in the marketing sector. Whether through developing strategic marketing initiatives, enhancing customer user experiences, or leveraging data-driven insights, Tracie continues to impact her field positively, paving the way for meaningful marketing advancements and business growth.
Location
People also viewed
Related People
Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
People also viewed