Traci Tighe

Traci Tighe is an accomplished marketing leader with over 20 years of experience working in corporate and agency settings. She specializes in asset and investment management, having worked with companies of all sizes, from small boutiques to large generalists. With a focus on disruptive brands and products that break traditional molds, Traci uses her creativity and ingenuity to bring big ideas to life. She has a Bachelor of Science degree in Journalism from the University of Wisconsin Oshkosh and has worked for companies such as Lehman Brothers Asset Mgmt./Neuberger Berman, Janus Capital Group, World Savings, and Nuveen Investments. Her expertise includes marketing strategy and execution, honing brand messaging, business, product and service launches, communications transformation, copywriting and content creation, practice management, business development and marketing education programs/presentations, authoring or ghostwriting books, curating and interpreting research/marketing intelligence, establishing category thought leadership, and client loyalty/experience development. If you need help with any of these services or have a challenge that needs tackling, don't hesitate to connect with Traci Tighe and Company.