Traci Tighe

Traci Tighe is a seasoned marketing strategist and writer specializing in asset management marketing. With over 20 years of experience, she has worked in both corporate and agency environments, focusing on asset and investment management. Her career includes roles at notable firms such as Lehman Brothers Asset Management/Neuberger Berman, Janus Capital Group, and Nuveen Investments.1

Professional Background

• Expertise: Traci's skills encompass marketing strategy, brand messaging, business development, and content creation. She is particularly adept at launching products and services, transforming communications, and establishing thought leadership in her field.
• Education: She holds a Bachelor of Science degree in Journalism from the University of Wisconsin Oshkosh.

Key Attributes

Traci emphasizes the importance of storytelling and content utility in setting brands apart from competitors. Her approach combines creativity with strategic insight to deliver impactful marketing solutions.12

In addition to her marketing work, she also engages in freelance content strategy and copywriting, often collaborating with disruptive brands that challenge traditional market norms.