Traci Hailpern

Traci Hailpern is a talented and experienced marketing communications professional with a passion for helping early-stage and VC-backed B2B technology companies stand out in their markets. She has a proven track record of implementing brand strategies, messaging, and creative assets that align with business strategies and reflect the true spirit of a company. Traci is skilled at translating complex technology into effective sales materials, developing momentum-building tactics for new and evolving markets, and managing integrated product launches. With a background in brand marketing, communications, PR, and creative project management, Traci is a Scrappy Marketer and has experience with SaaS, hardware/software products, professional services, and university spin-outs. Her previous roles include VP, Marketing at BrightTag (now Signal), Senior Marketing Director at Firm58, and Director of Marketing at CohesiveFT. Traci also has experience working at Google, FeedBurner, Macrovision Corporation, InstallShield Software Corporation, Visibillity, marchFIRST, Alltel Wireless, and Cahners Publishing. Traci studied a Bachelor of Arts in English and Journalism at the University of Missouri - Columbia.