Tracey Scheppach

Tracey Scheppach is a prominent media entrepreneur and technology innovator with over 25 years of experience in marketing, advertising, and media.12 She is the CEO and Founder of Matter More Media, a company focused on building future media marketplaces.1

Professional Background

Scheppach is a pioneering expert in advanced television technology, with industry-leading expertise in areas such as:

• Programmatic TV
• Online video
• Cross-platform video
• Set-top box data analysis
• Smart TV/ACR measurement12

Throughout her career, she has:

• Executed over 250 advertising campaigns for 50 leading clients including P&G, General Motors, Coca-Cola, Bank of America, Samsung, and Kraft12
• Co-founded and served as global director of VivaKi's The Pool, helping create industry standards for new advertising models across six global markets2
• Worked at advanced TV companies like Wink and OpenTV, launching some of the first interactive and data-driven TV campaigns2

Recognition and Achievements

Scheppach has been recognized with numerous awards, including:

• Advertising Research Foundation's Great Mind Award
• Mediaweek's 50
• Woman to Watch by Advertising Age
• Inducted into AAF's Ad Hall of Achievement12

Personal Interests

Beyond her professional work, Scheppach is:

• An eight-time triathlete
• Founder of Team Bright Side
• A passionate fundraiser for pediatric cancer research
• Executive Director of Team Bright Side
• Board of Trustees member with the Leukemia & Lymphoma Society2

She holds an M.B.A. from Northwestern University and a B.S. from the University of Colorado.2