Tracey Prever

Tracey Prever is a seasoned professional in the fields of digital marketing and e-commerce, currently serving as the Senior Manager of Digital Marketing & E-Commerce at Scheid Family Wines since August 2021. With over 15 years of experience, she has developed a strong background in digital marketing strategy, e-commerce development, and content management across various industries, particularly in the wine sector.

Professional Background

• Current Role: At Scheid Family Wines, Prever focuses on:

  • Digital marketing development and strategy
  • E-commerce management and content strategy
  • Email and social media marketing strategies
  • Instacart and Google advertising.12

• Previous Experience:

  • Marketing Manager at Rombauer Vineyards (September 2020 - August 2021), where she honed her skills in email marketing, social media strategy, and virtual tasting experiences.
  • Director of E-Commerce, Marketing & Product Development at Give Back Goods (April 2018 - September 2020), leading e-commerce initiatives and product development strategies.
  • Creative Marketing Director at Thousand Words Studio (2007 - 2014), where she was involved in branding and marketing for various commercial clients.12

Education

Prever holds a Bachelor of Science degree in Photography/Commercial Art from The Art Institute of Fort Lauderdale and has studied Fine and Studio Arts at California College of the Arts. She also recently obtained a WSET Level 1 certification from the Wine & Spirit Education Trust in February 2024.12

Skills and Achievements

Tracey Prever is recognized for her results-driven approach to enhancing brand visibility and driving business growth through innovative digital marketing strategies. Her expertise includes:

• E-commerce strategy and management
• Omni-channel marketing initiatives
• Content development for various platforms.23

Her work has been instrumental in elevating the online presence of the brands she has worked with, particularly in the competitive wine market.