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    Tova Safra

    UX/UI・App Design・User Research

    Tova Safra is a multifaceted professional with a strong background in design, art, and entrepreneurship. She is currently the Co-founder and Chief Design Officer of Groove, a digital coworking app for creative business owners.1

    Professional Background

    Tova describes herself as an eternally curious person on a mission to create designs that enable meaningful interactions between people worldwide.1 Her work at Groove involves:

    • Creating the app's look and feel
    • Interpreting how design impacts the community
    • Leveraging her 20-year background in design and visual art

    Expertise and Interests

    Tova's expertise extends beyond her role at Groove:

    • Product Design: She has experience in product design, user experience design, and user research.2
    • Visual Art: Outside of Groove, Tova works on her visual art practice, using digital tools to create taste experiences.1
    • Research: She conducts user research and helps product and design teams incorporate insights into their work.3

    Entrepreneurial Journey

    Tova's journey has evolved from being a solopreneur to becoming a tech startup co-founder.4 She launched Groove in November 2021 and has been working on it for about 3 years.1

    Personal Philosophy

    Tova emphasizes the importance of:

    • Creating meaningful human connections
    • Being intentional about time use
    • Balancing structure and creativity in work-from-home environments

    Her LinkedIn profile reflects her passion for designing meaningful human connections and her role in building Groove.1

    Highlights

    Jun 27 · melissaparks.com
    The Importance of Creativity and Community for Entrepreneur Well ...

    Related Questions

    What inspired Tova Safra to co-found Groove?
    How does Tova Safra integrate her visual art practice into her design work?
    What are some key design principles Tova Safra follows at Groove?
    How does Tova Safra's background in design and visual art influence her approach to product design?
    What challenges has Tova Safra faced in building Groove?
    Tova Safra
    Tova Safra, photo 1
    Tova Safra, photo 2
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    Location

    Israel