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Tova Safra
UX/UI・App Design・User Research
Tova Safra is a multifaceted professional with a strong background in design, art, and entrepreneurship. She is currently the Co-founder and Chief Design Officer of Groove, a digital coworking app for creative business owners.1
Professional Background
Tova describes herself as an eternally curious person on a mission to create designs that enable meaningful interactions between people worldwide.1 Her work at Groove involves:
- Creating the app's look and feel
- Interpreting how design impacts the community
- Leveraging her 20-year background in design and visual art
Expertise and Interests
Tova's expertise extends beyond her role at Groove:
- Product Design: She has experience in product design, user experience design, and user research.2
- Visual Art: Outside of Groove, Tova works on her visual art practice, using digital tools to create taste experiences.1
- Research: She conducts user research and helps product and design teams incorporate insights into their work.3
Entrepreneurial Journey
Tova's journey has evolved from being a solopreneur to becoming a tech startup co-founder.4 She launched Groove in November 2021 and has been working on it for about 3 years.1
Personal Philosophy
Tova emphasizes the importance of:
- Creating meaningful human connections
- Being intentional about time use
- Balancing structure and creativity in work-from-home environments
Her LinkedIn profile reflects her passion for designing meaningful human connections and her role in building Groove.1