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Toru Mori
Geolocation technology/data specialist, Cartographer
Toru Mori: A Leader in Mapping and GIS Industry
Toru Mori is a highly respected figure in the mapping and geographic information systems (GIS) sector in Japan, distinguished by his extensive experience and contributions to both business growth and technological innovation. With over two decades of expertise in the geospatial industry, Mori has developed a nuanced understanding of cartography, mapping technologies, and location-based services that has propelled his career into numerous high-profile roles.
Professional Background
Mori's journey in the mapping field started at Alps Mapping Company, which has since evolved into Yahoo! Japan. In his role as Business Development Manager, he successfully launched the mapping software product "ProAtlas". This initiative not only enhanced the company's position as a leader in the digital map content market but also marked the beginning of Mori's influential career in the geolocation industry. From his early days, Mori demonstrated a knack for innovation and product development.
After his tenure at Alps Mapping Company, he took on the role of Sales and Marketing Director at MapInfo Corporation's Japan office from 2000 to 2001. During this time, he redesigned the channel operations, moving away from traditional distribution models to implement more efficient schemes that leverage web sales and lead generation. This strategic shift not only optimized operations but also laid the groundwork for future success in the rapidly evolving mapping space.
In 2002, Toru Mori founded Orkney, Inc., marking one of the first and most successful ventures in the realm of open-source GIS in Asia and the Pacific. His vision for Orkney was driven by his extensive background in geolocation services, mapping, and CRM (Customer Relationship Management). Under his leadership, Orkney grew and solidified its position in the market, innovating in areas such as spatial data management and GIS solutions, which further demonstrated Mori's capacity for blending technical knowledge with business acumen.
Most recently, Mori served as a Cartographer and Representative Partner at CUNEMO, LLC, and played a prominent role at Apple Maps, where he leveraged his Japanese mapping expertise to improve user experiences significantly. His work has not only elevated the standards of mapping functionality but has also resonated with users across the globe. Today, Mori is a Senior Product Portfolio Manager at HERE Technologies, where he continues his influential work in shaping the future of mapping technologies.
Education and Achievements
Toru Mori's academic background is as robust as his professional history. He studied Sociology at Nagoya University, where he developed critical thinking skills that would later benefit his career in business development and technology. His education has undoubtedly contributed to his deep understanding of social dynamics, which is essential in the marketing and implementation of GIS solutions.
Mori is highly regarded in the industry, boasting a broad technological and business knowledge base relating to cartography, mapping, GIS, and geospatial data. His expertise encompasses geospatial product planning and management, where he has demonstrated significant accomplishments by orchestrating diverse projects and initiatives successfully.
One of Mori's standout achievements is his strong professional network within the Japanese geospatial community, built through years of collaboration with government agencies, research institutions, large enterprises, and mapping data providers. His connection with local OSGeo and OpenStreetMap (OSM) communities further highlights his commitment to the advancement of the geospatial industry in Japan and beyond.
Mori's professional journey is dotted with numerous key positions that emphasize his career's rich tapestry. He has served as an Auditor of the Japan Chapter at OSGeo, as well as an Investor and Board Member at MIERUNE, LLC. Each of these roles reflects his dedication to advancing geospatial technologies and fostering innovations in the field.
Achievements
- Over 20 years of experience in business development of mapping, GIS solutions, location-based services, Intelligent Transportation Systems (ITS), and location intelligence emphasizes Mori's ability to adapt to changing technologies and market conditions while driving significant growth in each organization he has been part of.
- Five years' experience in B2B SaaS, CRM, and SFA business development further showcases his ability to navigate complex business landscapes and deliver value-added services that meet modern consumer demands.
- Serial entrepreneur with experience launching and developing businesses, highlighting his innovative spirit and dedication to creating lasting impacts in the geospatial industry.
- Fluency in both Japanese and English positioning him as a key communicator in a global industry, enabling him to bridge cultural and professional gaps within an increasingly interconnected world.
Through each of these roles and achievements, Toru Mori has established himself as a pioneer and luminary in the mapping and GIS industry, and his continued work at HERE Technologies demonstrates his unwavering commitment to innovation and excellence. As the geospatial world continues to evolve, Mori's leadership and expertise are set to guide future generations and reinforce the role of mapping technologies in enhancing user experiences and societal advancements.
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