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Torsten Kiefer
Executive Director at JPI Oceans
Torsten Kiefer is the Research Director at mindlineUX GmbH, which is part of the mindline group.3 He is based in Hamburg, Germany and brings extensive experience in user experience (UX) and usability research to his role.1
Professional Background
Torsten Kiefer has been with mindline UX since 2018 and has over 15 years of experience in user experience and usability research, having previously worked with companies like GfK and SirValUse.1 His areas of expertise include:
- User experience research
- Usability testing
- Financial services industry
- Travel and mobility sector
Role at mindlineUX
As the Research Director, Torsten leads a team of experts in conducting user-centered research for the development and optimization of interactive and digital products and services.1 The company's approach focuses on understanding user behavior and needs to prevent misguided investments and save costs for their clients.1
Methodology and Approach
Under Torsten's leadership, mindlineUX employs a variety of research methods, including:
- Rapid prototyping
- KPI analyses
- Online diaries
- Classic usability testing
The company's philosophy is to be method-independent and solution-oriented, tailoring their approach to each client's specific needs throughout the development process.1
It's worth noting that while this Torsten Kiefer works in UX research, there is another professional with a similar name (Thorsten Kiefer) who is the Executive Director at JPI Oceans in Brussels.24 These are two different individuals working in distinct fields.