Tora Brophy

Tora Brophy is currently the Country Head for Small Business (SMB) at TikTok, where she focuses on driving growth and supporting small businesses in leveraging the platform effectively. With a background in sales and partnerships, Tora has developed a reputation as a diverse leader who emphasizes collaboration and creativity in her approach to business challenges.14

Professional Background

• Previous Experience: Tora has held various roles, including positions at Google, where she was involved in sales and partnerships. This experience has equipped her with a deep understanding of digital marketing and the needs of small businesses.4
• Current Role at TikTok: In her current position, Tora aims to empower small businesses by helping them navigate the unique opportunities available on TikTok. She actively engages with creators and businesses to celebrate their successes and share impactful stories.23

Leadership Style

Tora is known for her energetic leadership style, which combines achieving business objectives with making the process enjoyable for her team and clients. She believes in bringing people along on the journey towards growth, emphasizing the importance of community and collaboration in achieving success.14

Community Engagement

Through her LinkedIn presence, Tora frequently shares insights about TikTok's impact on small businesses and promotes various initiatives aimed at enhancing user engagement on the platform. Her posts often highlight significant events like the TikTok Ad Awards, showcasing successful marketing campaigns that resonate with audiences.35

Overall, Tora Brophy's role at TikTok reflects her commitment to fostering an inclusive environment that supports small businesses while driving innovation within the digital marketing landscape.