Tony Tang

Tony Tang is a data-driven and technical advertising/marketing tech strategist with 7+ years of experience in leading organizations forward.

He is a passionate leader with strong business acumen, unique growth partnerships, and business development negotiation skills.

Tony has expertise in analyzing large data sets, exceptional relationship building talents, and a team-oriented approach supported by 40+ peer, co-worker, and personal references.

His channel expertise includes radio, SEM, Facebook/Instagram, affiliates & partnerships, offline, OOH, TV, SEO, ASO, paid search, paid social, DSPs, SSPs, and CRM.

Tony's professional experiences range from strategic pricing and brand & digital marketing to strategic partnerships, user acquisition, media buying & analytics, eCommerce, mobile gaming, financial services, human resources, and traditional advertising.

His interests lie in volunteering for non-profits, exploring new cuisines, languages, traveling abroad, and Crossfit.

Tony's industries of expertise include Direct to Consumer (D2C), agency & AORs, advertising and marketing technology, and consulting.

His skills encompass sales, business development, partnerships, affiliate & email marketing, SEO & SEM, lifecycle marketing, SQL, data analysis, managerial competencies, customer/user acquisition, and tracking.

Tony Tang holds a Master of International Business with a focus on Marketing & Communications from Hult International Business School, a bachelor's degree in Mathematics with a specialization in Financial Analysis & Risk Management from the University of Waterloo, and has studied abroad with a First Class Honours in Arabic Language and Literature from the University of Haifa.

His previous positions include Senior Manager, Mobile Marketing at Fluent, Inc; Advisor, Mobile Growth at Bring Ruckus; Director, Growth Marketing, CRM, & Strategic Pricing at Icon Parking; Director, Digital Marketing at Icon Parking; Lead, Business Development & Partnerships at Cognant; Senior Media Buying Analyst, Growth Marketing at MZ; Customer Support Operations at Google; Intern, Publisher Development at Playhaven; Intern, Investment Communications at RBC; Intern, Asset Liability Management at RBC; Intern, Human Resources at Service Canada; and Intern, Advertising Sales at Imprint.