Tony Patel

Tony Patel is a monetization consultant specializing in helping DOOH & CTV publishers achieve substantial revenue growth through proven optimizations across various areas like supply, demand, server configuration, pricing, ad logic, and ad code.

He holds a BSc (Hons) from Loughborough University and has an extensive professional background in monetization, programmatic trading, analytics, and inventory management within top organizations.

Tony Patel has served as the Head Of Programmatic Trading at Loop Media, Inc., Chief Yield Officer & Founder at Yieldmantics, VP of Monetization & Programmatic Trading at Postmedia Network Inc., VP of Monetization & Analytics at The Weather Network, Director of Display Marketplaces at Yahoo!, Group Manager of Inventory, Yield & Monetization, Americas at Microsoft, and in various roles at Microsoft and Merrill Lynch.

With a wealth of experience in digital advertising, pricing strategies, and yield management, Tony Patel has established a strong reputation in optimizing revenue streams for digital signage and connected TV platforms.