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Tony Nicholson
Vice President of Sales at Self Esteem Brands, LLC
Tony Nicholson is an experienced franchise industry professional who has held several key positions throughout his career. Here's an overview of his professional journey:
Career Progression
Tony Nicholson began his franchise journey about 20 years ago when he and his wife purchased their first Anytime Fitness franchise.1 Over the years, he has worked his way up through various roles within the franchise industry:
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Anytime Fitness Franchisee: Nicholson owned and operated multiple Anytime Fitness franchises.2
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Self Esteem Brands: He spent more than 20 years with Anytime Fitness, which later became Self Esteem Brands in 2021.2 At Self Esteem Brands, he held several positions:
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Apex Leadership Co.: In July 2023, Nicholson became the Vice President of Franchise Development at Apex Leadership Co.2
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Scenthound: As of October 2023, Nicholson started a new position as Vice President of Franchise Development at Scenthound.45
Education and Personal Life
- Nicholson holds a bachelor's degree in communications and economics from the University of Minnesota.2
- He also earned an MBA from Augsburg College.2
- He has been married for more than two decades and has three children.2
- Nicholson resides in Minnesota.2
Professional Qualities
Colleagues describe Tony Nicholson as dedicated to his career, passionate about his craft, and easy to work with.3 He has demonstrated success in leading sales teams and driving franchise development.4 His extensive experience in the franchise industry, particularly with fitness brands and emerging concepts, has made him a valuable asset in franchise development roles.
Tony Nicholson's career trajectory showcases his deep understanding of the franchise industry, from being a franchisee himself to holding leadership positions in franchise development and sales at prominent companies in the sector.
