Tony Grotticelli

Tony Grotticelli is the Vice President of Marketing at talkshoplive®, a leading livestream shopping platform. He joined the company in May 2022, bringing over a decade of experience in digital marketing, advertising, and e-commerce, particularly within the entertainment industry. Prior to his role at talkshoplive®, Grotticelli served as the Vice President of Digital Marketing at Universal Music Group Nashville, where he co-led the digital marketing team and developed strategies for e-commerce, merchandising, fan clubs, and VIP ticketing for high-profile artists such as Keith Urban and Carrie Underwood.1

Grotticelli's career began with a focus on music, having founded TOGA Entertainment while studying at Belmont University. This venture allowed him to work with notable artists and brands in Nashville and New York. He later transitioned to Capitol Records/EMI Music Nashville, where he honed his marketing skills further before moving to Universal Music Group. His expertise encompasses not just marketing but also content management and online strategy development.

In his current position at talkshoplive®, Grotticelli oversees marketing initiatives and B2C opportunities, aiming to enhance partnerships and drive growth within the company. He is recognized for his commitment to leveraging technology to create valuable consumer experiences in the burgeoning field of live shopping.1