Tony Dorado

Tony Dorado is a prominent figure in the world of high school basketball, serving as the National Manager of High School Basketball at Nike. He has held this position for an impressive 29 years, having started his tenure at Nike in 1995.14

Career at Nike

In his role at Nike, Dorado is primarily responsible for identifying and signing top high school basketball talent.4 He works to establish relationships within the high school basketball community, leveraging his extensive experience and network in the sport.6

Background in Coaching

Before joining Nike, Dorado had a background in coaching. He served as the Head Boys Basketball Coach and a teacher at La Salle High School.1 This experience likely contributes to his understanding of the high school basketball landscape and his ability to connect with coaches and players.

Education

Dorado holds a Master's degree from Saint Mary's College, which he obtained in 1987.4

Social Media Presence

Tony Dorado maintains an active presence on social media, particularly on Twitter under the handle @tdnike. On his profile, he describes his mission as "trying to help the high school level of hoops - one tweet at a time".2

Industry Influence

Dorado is recognized as an important voice in discussions about high school basketball and its intersection with the broader sports industry. He has been featured in podcasts and interviews, sharing insights on topics such as the impact of Name, Image, and Likeness (NIL) regulations on high school sports and the importance of prep coaches in player development.35

Tony Dorado's long-standing career at Nike and his deep involvement in high school basketball have made him a respected figure in the sport, bridging the gap between grassroots basketball and the corporate world of athletic apparel and sponsorship.