Tony Cervone

Tony Cervone is the former Senior Vice President of Global Communications at General Motors (GM), a position he held from May 2014 until his retirement in 2020. He played a crucial role in reshaping GM’s communications strategy during a challenging period for the company, particularly following the ignition switch recall crisis that significantly impacted GM's reputation and financial standing.

Professional Background

Cervone's career spans several decades in the automotive and aviation industries:

• General Motors (2014-2020): Upon returning to GM, he was tasked with overseeing all aspects of global communications, including corporate media relations, product communications, social media, and internal communications. His leadership was marked by efforts to enhance transparency and rebuild trust within the organization after a tumultuous period in its history.12

• Volkswagen Group of America (2011-2014): Before rejoining GM, Cervone served as Executive Vice President of Group Communications at Volkswagen, where he led communications strategies during a critical phase for the company.23

• United Airlines (2009-2011): He held the position of Senior Vice President and Chief Communications Officer, managing both internal and external communications during a time of significant change for the airline.23

• Earlier Roles at GM: Cervone has had multiple roles at GM prior to his return in 2014, including Vice President of Global Communications Strategy and Operations from 2006 to 2009, where he managed media relations and corporate communications across all markets.14

• Chrysler Group: He also served as Vice President of Communications for Chrysler during its merger with Daimler-Benz and held various communications roles throughout his career at Chrysler from 1985 to 1999.12

Education

Cervone holds a Bachelor of Science degree from Central Michigan University. His educational background laid the foundation for his extensive career in corporate communications within high-stakes environments.34

Legacy

Tony Cervone is recognized for his ability to navigate complex communications challenges and foster collaboration across departments. His strategic focus on aligning communication efforts with business objectives contributed to improved company morale and public perception during a critical turnaround phase for GM.12