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Ton Brandsen
Director ServiceNow - Lead generation - Funnel Optimisation - Data Management - Reporting - BI - Budget - Planning
Ton Brandsen is a dedicated Marketing professional with a wealth of experience exceeding 20 years in the High Tech Industry, specializing in Marketing Operations.
He excels in effectively communicating Marketing outcomes to Executive Management, showcasing a strong grasp of metrics-driven Marketing and KPIs. His skill set includes handling Marketing Leads, Demand Generation, Budgeting, and Sales Integration.
With a keen eye for detail and a strategic mindset, Ton is known for his result-oriented approach and ability to initiate and drive projects with a pragmatic outlook. He thrives on fostering enduring relationships throughout different organizational levels.
Ton's areas of expertise span across various domains including Business Intelligence reporting, Marketing and Sales Integration, Marketing Automation, Lead Nurturing, Metrics-driven Marketing, optimizing the Buyers Journey and lead funnel, Budget Management, Marketing Planning, and overseeing Global Marketing Operations.
He pursued his education by studying Bedrijfskunde at Open Universiteit and has held several key roles in prestigious organizations. These include serving as the Director of Marketing Services EMEA at ServiceNow, as well as holding prominent positions at NetApp and Oracle where he managed Marketing Operations at various regional levels and also handled Database Marketing.
Ton Brandsen's professional journey underscores his proficiency in driving Marketing initiatives, optimizing operations, and fostering collaborative partnerships within the High Tech Industry.