Tomonori Tsuji

Tomonori Tsuji is the Founder and CEO of PT Pricebook Digital Indonesia, the Indonesian arm of Pricebook Co., Ltd., a Japanese startup focused on price comparison and e-commerce solutions.

Here are some key points about Tomonori Tsuji:

Education and Early Career

• Tsuji graduated from the University of Tokyo. He started his career as an online marketing consultant in Japan, working in roles such as a SEM/SEO/affiliate/ad network marketing consultant at an internet advertisement agency.124

International Experience

• He gained international experience working in Moscow and New York before taking on a role as the head of media development at a Singaporean startup.24

Founding of Pricebook

• In September 2013, Tsuji spun out from the Singaporean startup to establish Pricebook Co., Ltd. in Japan. He moved to Jakarta, Indonesia, in November 2013 to oversee the launch of Pricebook in the Indonesian market.124

Role at Pricebook

• As the CEO of Pricebook, Tsuji has been instrumental in developing the platform into a leading gadget price comparison portal in Indonesia. The platform aggregates product specs, reviews, and prices from both online and offline shops to facilitate better shopping experiences for consumers and provide valuable market data and exposure for merchants.12

Funding and Expansion

• Under his leadership, Pricebook has secured multiple rounds of funding from investors such as Incubate Fund, Global Brain Corporation, IMJ Investment Partners, and Hiro Mashita. This funding has enabled the company to expand its services, including the development of a mobile app and the creation of merchant and user communities.2

Skills and Expertise

• Tsuji has a broad range of skills, including web marketing, SEO, web project management, development management, web analytics, affiliate marketing, and design management.3

Overall, Tomonori Tsuji is a seasoned professional in digital marketing and product management, with a strong focus on e-commerce and price comparison solutions in Southeast Asia.