Tomi Viiala

Tomi Viiala is a prominent figure in the e-bike industry, having served as Co-CEO of myStromer AG, a leading premium e-bike brand based in Switzerland. Here's a comprehensive overview of his career and role at myStromer:

Career at myStromer AG

Tomi Viiala had a significant tenure at myStromer AG, spanning 11 years.4 During his time with the company, he played a crucial role in its growth and development:

Leadership Position:: As Co-CEO, Viiala shared leadership responsibilities with Dr. Karl Ludwig Kley.1 Together, they oversaw the operations of myStromer Group, which includes two premium e-bike brands: Stromer and Desiknio.1

Company Growth:: Under Viiala's co-leadership, myStromer AG achieved sustainable growth, reporting an increase of more than 10% in 2023 despite challenging market conditions.1 The company expanded its market share in Belgium and the Netherlands while experiencing double-digit growth in the U.S.1

Innovation Focus:: Viiala emphasized the importance of innovation, stating, "We will surprise the market with several innovations," and expressing optimism about the company's outlook for 2024.1

Global Oversight:: As Co-CEO, Viiala was responsible for overseeing approximately 200 employees across 5 locations in multiple countries.6

Recent Developments

In October 2024, Tomi Viiala made the decision to step back from his operational role as Co-CEO of myStromer AG.34 While he has left the company's day-to-day operations, he remains a shareholder, maintaining a connection to the business he helped grow.3

Professional Background

Viiala's LinkedIn profile indicates that he received education from Stanford University.2 His experience at myStromer AG has been a significant part of his professional career, with his leadership contributing to the company's position as a leading premium e-bike brand.2

Industry Involvement

Viiala has been active in the broader cycling and mobility industry:

• He has participated as a speaker at industry events such as the Velo-city Conference.7
• After stepping down from myStromer, Viiala has taken on the role of CMO for GRAVAA, a company focused on adaptable tire pressure technology.5
• He is also noted as the founder of Cycling Incubators and has been involved in numerous multimedia campaigns in the industry.5

Tomi Viiala's career demonstrates a strong commitment to the e-bike and sustainable transportation sectors, with a focus on innovation and growth in the premium segment of the market.