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Tomas Ancona
Experience Strategy & Design at Ancona + Associates, inc.
Professional Background
Tomas Ancona is a seasoned expert in experience strategy and design, specializing in visitor attractions, retail experiences, and digital environments. With a rich history of collaboration with industry leaders, Tomas has honed his skills through years of hands-on experience in creating engaging narrative journeys that seamlessly blend the physical and digital realms. As the founder of Ancona + Associates, Inc. (A+A), he directs a multidisciplinary team dedicated to crafting innovative experiences that captivate audiences and enhance customer interactions.
Under Tomas's leadership, A+A initiates its transformative process by delving deep into the client’s story, leveraging insights from customer data to develop dynamic visualizations and strategies. This customer-centric approach facilitates innovation across various sectors, including business, technology, education, and design.
His work at A+A has involved several high-profile clients, driving experience strategies that foster robust relationships between brands and their consumers. By integrating media, architecture, and interactive elements, Tomas ensures that every project resonates with its intended audience. The company's impressive portfolio encompasses projects for well-known organizations such as adidas, Intel, John Lewis Partners, and Samsung.
Education and Achievements
Tomas Ancona's academic credentials contribute significantly to his expertise. He studied at the prestigious School of Architecture at Cornell University, where he developed a solid foundation in design and space planning. Additionally, he holds a Bachelor of Arts in US History and Fine Arts from Wesleyan University. Furthering his education, Tomas attended the George School, an experience that enriched his understanding of creative disciplines.
Throughout his career, Tomas has achieved notable milestones, including his previous roles as Managing Director - Europe, Customer Experience at Scient, where he played a key role in navigating the intersection of digital and customer experiences. His time as Global Creative Director at NIKE Retail positioned him at the forefront of retail innovation, where he influenced design strategies that shaped the NIKE brand across the globe. His work at A+A also includes memorable projects such as the Windows on America exhibition at the Oregon Historical Society, showcasing over 100 presidential artifacts through a multimedia presentation that engaged and educated visitors.
Achievements
Tomas Ancona's commitment to enhancing the customer experience through innovative design has rightly earned him acclaim across numerous sectors. His collaborative projects include:
- adidas FUTURE Team: Since 2007, he has contributed to various innovation strategies and experience concepts, aligning adidas’s vision with consumer needs.
- Intel: Beginning in 2010, he explored strategic visions for omni-channel retail experiences, contributing to applications and prototypes that redefine customer interaction across different platforms.
- John Lewis Partners: Tomas led the Branch Technology Experience Strategy for Europe’s foremost omni-channel department store, marrying technology with customer interaction.
- Capital One Bank: He developed a national branch experience strategy that enhances consumer interactions within the banking sector.
- Samsung: Worked on the European Retail New Store Strategy and Experience Design, focusing on creating modern shopping environments.
- adidas Global Retail Marketing: Played a crucial role in developing creative strategies for the next generation of store formats for adidas Performance retail, establishing influential retail design trends.
In addition to these key roles, Tomas has served an impressive roster of other esteemed clients. This includes BP, Art Institute of Chicago, British Waterways, Marks & Spencer, Boots, British Airways, Boudin at the Wharf, National Steinbeck Center, EBMUD, and Rio Tinto Diamonds.
His broad skill set encompasses expertise in experience strategy, design thinking, and customer experience facilitation. By embracing convergence in design practices, Tomas ensures that his teams deliver integrated solutions that address complex challenges faced by modern businesses.
Conclusion
Tomas Ancona is recognized as a leader in the field of experience strategy and design. With a passion for crafting stories that resonate within both digital and physical landscapes, he continues to propel innovation across sectors, ensuring that customer experiences are not only memorable but also transformative. His work at Ancona + Associates exemplifies this commitment, blending insights, design, and technology to create compelling environments and experiences.
For more information about Tomas Ancona and discover the extensive work of Ancona + Associates, you are encouraged to visit their official website at www.ancona-a.com.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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