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Tom Worcester
Building loyal product communities - CEO at lunchbox packs
Tom Worcester is the Head of Music Brand Partnerships at Creative Artists Agency (CAA), a position he has held since April 2011.1 With over 13 years of experience in this role, Worcester is based in the Greater New York City Area.1
Prior to joining CAA, Worcester worked at IMG as SVP of Business Development.1 He is known for his expertise in sponsorship and sales, particularly in developing opportunities for CAA's music and comedy clients.3
Worcester's responsibilities at CAA include:
- Growing sponsorship and sales opportunities for the agency's music and comedy clients4
- Developing brand partnerships in the music industry
- Closing deals and generating additional revenue for clients (in 2018, his department closed over 260 deals, generating more than $56 million)5
Tom Worcester is based in Nashville, Tennessee2, and his work at CAA has contributed significantly to the agency's success in the music and entertainment industry.
Highlights
Jan 14 · billboard.com
Creative Artists Agency's Music Department: 35 Years of Igniting Stars
Mar 28 · sportsbusinessjournal.com
Veteran Sponsorship Sales Exec Tom Worcester Joins CAA