Suggestions
Tom Whitwell
Strategy, Product Development, Innovation, Writing and Public Speaking
Tom Whitwell is a Managing Consultant at Magnetic, a London-based consulting firm specializing in innovation and design.12 With over 20 years of experience, he helps organizations transform, grow, launch new products, and delight their customers across diverse sectors including green energy, banking, media, insurance, utilities, and startups.2
Professional Background
Before his consulting career, Whitwell worked as a journalist for magazines and The Times of London.1 He has collaborated with notable clients such as:
- National Grid, the major UK power company
- Vogue Business, a fashion magazine spinoff
- Mars, the candy and chocolate company
Unique Projects and Skills
Whitwell's work often involves unique and varied projects:
- He once spent two weeks researching animal tracking technologies for Mars' research station, which houses cats and dogs in pseudo-domestic situations.1
- He designs electronic musical instruments, some of which have been purchased by Thom Yorke of Radiohead.1
Annual Learning List
Perhaps most notably, Whitwell is known for his annual publication "52 Things I Learned," where he compiles a list of fascinating facts and stories he's discovered throughout the year.14 This project, which he describes as "content marketing" for himself, showcases his wide-ranging interests and ability to find counterintuitive and resonant information.1
Recent Work
In 2023, Whitwell was involved in a significant project supporting WSP and National Highways in the UK:
- He helped craft a stakeholder engagement strategy for National Highways' ambitious net zero plan.3
- This work aims to decarbonize National Highways and strengthen sector involvement in sustainability efforts.3
Tom Whitwell's diverse experience, innovative approach, and annual learning project demonstrate his multifaceted expertise and commitment to continuous learning in his role as a Managing Consultant at Magnetic.
