Tom Whitwell

Tom Whitwell is a Managing Consultant at Magnetic, a London-based consulting firm that specializes in innovation and design.12 He has over 20 years of experience helping organizations transform, grow, launch new products, and delight their customers across diverse sectors including green energy.4

Some key aspects of Tom Whitwell's professional background and activities include:

1. Consulting work: At Magnetic, Whitwell works on a variety of projects, typically lasting 3 weeks to 6 months, for clients such as National Grid, Vogue Business, and Mars.1

2. Previous career: Before consulting, Whitwell worked as a journalist for magazines and The Times of London.1

3. Hardware design: He designs electronic musical instruments, some of which have been purchased by Thom Yorke of Radiohead.1

4. Annual learning list: Every December, Whitwell publishes a widely-read list called "52 Things I Learned," featuring interesting facts and stories from the year.13

5. Content creation: Whitwell is active on social media platforms like LinkedIn and Twitter, where he shares insights and discusses principles such as "Start by starting" that are important at Magnetic.56

6. Expertise: His work spans various fields, including food, media, storytelling, AI, and health.2

Tom Whitwell describes himself as a "reformed journalist" and "hardware designer" in addition to his consulting role.6 His diverse background and interests contribute to his approach in helping clients solve complex problems and develop innovative products.