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Tom White
Social Media Coordinator at Federal Highway Administration - U.S. Department of Transportation
Professional Background
Tom White has built a remarkable career within the realm of multimedia and public affairs, demonstrating a unique blend of creativity and strategic thinking. An integral member of the Agency's Public Affairs Office, Tom maintains the organization's social media presence with exceptional diligence. He crafts daily materials for posting and meticulously monitors insights, thereby devising effective marketing strategies that engage and inform the public. Known for his authoritative grasp of multimedia applications, he has also honed essential skills in video editing, ensuring compliance with Section 508 standards by adding captions where necessary.
In addition to his extensive social media responsibilities, Tom excels in written communication. He has authored numerous articles for various publications and collaborates closely with senior leadership to cultivate the Agency's message effectively. His contributions to the Agency have not gone unnoticed; he was honored with the 2011 Federal Highway Administration Administrator's Superior Achievement Award, a testament to his commitment and excellence in public service.
Tom played a pivotal role in the development of the Agency's Social Media Directive, setting a standard for how the organization communicates in the digital age. His expertise spans a wide array of multimedia skill sets, including but not limited to CD-ROM design, DVD authoring, text layout, video editing, audio editing, and video streaming. This diverse skill set enables him to tackle various projects, from internal communications to public engagement campaigns, with ease and creativity.
Often embracing the role of a project manager, Tom leads meetings with clients, organizes small production teams, and closely oversees project status to ensure that all tasks adhere to time and budget constraints. He also has made significant contributions as an educator, having taught several multimedia workshops and shared his expertise with peers at national seminars, showcasing his commitment to continuous learning and professional development.
Tom's digital footprint extends beyond traditional public affairs. He actively moderates and maintains the Agency's social media accounts across various platforms, including Facebook, Twitter, LinkedIn, YouTube, and Flickr. His adept handling of these channels ensures that the Agency remains visible and engaged with its audience.
His rich professional background was further enriched by his previous positions as an audio engineer and video editor. Throughout his career, Tom had the pleasure of working with esteemed clients such as ESPN, the Washington Wizards, the National Institutes of Health, the Baltimore Symphony Orchestra, MCI, Wild Blue Satellite Systems, and Epic Pharmacies.
In addition to his public agency work, Tom has successfully produced interactive training materials for Adobe Photoshop and other software programs, highlighting his adaptability and commitment to sharing knowledge in the multimedia field.
Education and Achievements
Tom's academic foundation is robust, beginning with his studies in Multimedia at The Art Institutes, where he garnered practical skills applicable to his future career. He pursued further education at Wheeling Jesuit University, where he attained a Bachelor of Arts in Professional Writing, complemented by a minor in Psychology. This unique combination of disciplines empowers him with the capability to communicate effectively while understanding audience perspectives, a vital aspect in public affairs.
His dedication to multimedia and public communication has yielded numerous achievements throughout his career, most notably being the recipient of the Federal Highway Administration Administrator's Superior Achievement Award in 2011. This prestigious accolade speaks volumes about his unwavering commitment to excellence and his ability to produce results that positively impact the Agency and its community.
Personal Interests
Outside of his professional commitments, Tom is passionate about music. He enjoys writing and recording music in his home studio, which allows him to express his creativity in an entirely different domain. His affinity for music is also reflected in his collaborations, as he has produced music for various singer-songwriters and has been involved in editing independent film features. Belletristic pursuits bring a joyful balance to his otherwise busy professional life, and spending quality time with his family is paramount for Tom, who values the experiences that nurture his root connections.
Software Proficiency and Technical Skills
Tom's technical repertoire is extensive, showcasing his proficiency in a wide range of software tools essential for multimedia creation. His expertise includes familiarity with all Adobe software suites, such as Flash, Director, Photoshop, Illustrator, Dreamweaver, Premiere, and After Effects. Alongside Adobe products, he is adept in web design using HTML, is skilled in MS Office Suite applications like PowerPoint, Excel, Front Page, and Access, and has experience with 3D Studio Max.
Moreover, Tom is well-versed in audio engineering programs, including Pro Tools, Cubase, Vegas, Sound Forge, and Acid, further reinforcing his multifaceted skill set in both audio and visual mediums. These proficiencies position him as an invaluable asset in any project requiring a blend of public communication, multimedia skills, and strategic oversight.
Achievements
- Recipient of the 2011 Federal Highway Administration Administrator's Superior Achievement Award
- Author of the Agency's Social Media Directive
- Produced interactive training materials for Adobe Photoshop and other software programs
- Experience working with high-profile clients including ESPN and the Washington Wizards
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