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Tom van Berkel
Chief Revenue Officer (CRO) at Easygenerator (We are hiring!)
Professional Background
Tom van Berkel is a distinguished professional in the field of learning and development (L&D), currently serving as the Chief Revenue Officer (CRO) at Easygenerator. His extensive career is marked by a profound dedication to user-generated learning, which he passionately advocates as a transformative component in modern L&D strategies. Tom's expertise is further reflected in his past roles, where he leveraged his deep understanding of sales and customer success to propel Easygenerator to new heights. With a dynamic career trajectory that has included positions at globally renowned organizations such as Salesforce and Google, Tom is a key figure in the evolving landscape of corporate training and development.
Tom's journey in the business world began with a strong educational foundation. He has earned a Master of Science (MSc) in Business Information Management from the Rotterdam School of Management at Erasmus University, where he graduated with an impressive score of 8.5. He also holds a Bachelor of Science (BSc) in International Business Administration from the same institution, achieving a commendable score of 8.7. Tom’s academic accomplishments are complemented by his participation in exchange programs at prestigious institutions like the University of Pennsylvania - The Wharton School and Instituto de Empresa, as well as an Executive Summer School at The London School of Economics and Political Science (LSE).
Education and Achievements
Tom van Berkel's educational credentials highlight his commitment to excellence and his proactive approach to learning. Graduating with high honors in both his bachelor's and master's degrees, Tom has built a solid academic foundation that supports his professional endeavors. His time at the University of Pennsylvania - The Wharton School and Instituto de Empresa not only enriched his business acumen but also provided him with a global perspective essential for today’s interconnected market.
His academic pursuits at the Rotterdam School of Management, Erasmus University, equipped him with critical insights in business information management that he applies effectively in his current role. Additionally, attending the Executive Summer School at LSE enriched Tom’s strategic thought leadership, empowering him to drive innovation within organizations.
Throughout his career, Tom has successfully transformed how organizations approach learning and development through user-generated content—a clear testament to his understanding of the changing needs in corporate learning. By connecting innovative L&D strategies with organizations like Unilever, Electrolux, and T-Mobile, Tom has shown that customized, user-driven learning can significantly enhance employee engagement and performance.
Highlights of Professional Experience
Tom's career at Easygenerator has been particularly impactful. Starting as Head of Sales, he exhibited exceptional leadership that resulted in an integrated approach to customer success and sales. Transitioning to the role of CRO, Tom focuses on shaping revenue strategies that align with the company's vision of simplifying e-learning and enhancing user experience through collaborative learning methodologies.
Prior to joining Easygenerator, Tom honed his skills at Salesforce, where he held various significant positions, culminating in his role as an Enterprise Business Development Team Lead. Here, he excelled in driving enterprise solutions that catered to diverse client needs, fostering long-lasting relationships and customer satisfaction.
Tom’s early career saw him gaining valuable experience at reputable organizations such as Microsoft and Google, where he contributed to marketing and sales initiatives that advanced their educational prowess. As a co-founder of ventures like Mobiyou and BoGames, he has demonstrated an entrepreneurial spirit, highlighting his ability to innovate and lead in various business environments.
Achievements
Over the years, Tom van Berkel has achieved notable milestones that emphasize his strategic leadership and commitment to effective learning solutions. His relentless pursuit of enhancing learning processes through innovative methodologies has positioned him as a leader in the field of L&D. Noteworthy is his work in promoting user-generated learning, advocating for its implementation as a fundamental component of effective training programs.
Tom's vision has played a pivotal role in altering the educational frameworks within organizations, thereby positively affecting employee performance and overall company success. Organizations that partner with Tom often see a boost in engagement rates and learning outcomes, making a strong business case for the integration of user-generated content in learning strategies.
His contributions to the Revenue Collective, where he served as a member, reflect his commitment to sharing knowledge and best practices within the industry. Tom's willingness to connect and collaborate fosters a sense of community among professionals keen on advancing L&D methodologies.
Conclusion
Tom van Berkel is not just a leader but a visionary who transforms corporate learning landscapes through user-generated content and innovative strategies. His dedication to enhancing learning and development equips organizations to better navigate the challenges of today's business environment. Connect with Tom on LinkedIn to learn more about how he helps organizations like Unilever, Electrolux, and T-Mobile harness the power of user-generated learning and discover the practical journey to integrating these methodologies successfully into their L&D strategies. With his wealth of experience and forward-thinking approach, Tom continues to shape the future of corporate learning, making significant impacts in the field of business education and employee development.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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