Tom Somers

Tom Somers is a seasoned professional with a background in qualitative and quantitative research focused on customers, products, and marketing. He is well-versed in various research methodologies including phone, online, groups, IDI, social, and ethnographic research. Tom also specializes in innovation and innovation training such as ideation and prototyping, as well as strategic planning facilitation and implementation.

He pursued his education at Southern Methodist University and the University of Michigan, enhancing his expertise and knowledge in his field.

Tom has held significant roles in various organizations, notably as the Vice President of Audience Intelligence & Development at both TEGNA and Gannett Broadcasting. He also served as the Vice President of Strategic Initiatives at Gannett Broadcasting, Director of Research Services in Broadcasting at Gannett, and Senior Project Director at Media Advisors International (AR&D).