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Tom Sly
VP, Enterprise Strategy at The E.W. Scripps Company
Tom Sly is an accomplished Chief Revenue Officer with a proven track record in developing unique market strategies for digital advertising solutions. With a background in media and communications, coupled with expertise in digital technology, Tom excels in fostering alliances and driving revenue growth in various media platforms like radio, TV, cable, and print organizations. His experience encompasses multimedia technologies, direct-to-dealer sales, revenue turnarounds, integrated media campaigns, and startup ventures.
In his role as Chief Revenue Officer, Tom focuses on cultivating new partnerships through face-to-face interactions with decision-makers, engaging in nationwide travel to build personal relationships with media corporations, providing strategic marketing direction in collaboration with top executives, and offering product input and working closely with technology teams and the Chief Technology Officer (CTO).
Throughout his career, Tom has held key leadership positions at reputable companies such as Clear Channel Communications, where his emphasis on customer relationship-building contributed to a significant revenue growth of 180%. He also served as the Chief Operating Officer (COO) of Marathon Media, overseeing multiple broadcast properties during intensive M&A activities, and as the VP of Sales at Comcast’s Vehix.com, driving partnership deals with automotive original equipment manufacturers (OEMs) and leading the direct-to-dealer sales and customer service teams. Additionally, he served in various executive capacities at The E.W. Scripps Company, where he held roles such as VP of Enterprise Strategy, VP of Revenue National Media, and VP of Digital Revenue.
Tom Sly's expertise spans strategic planning and execution, start-ups, market intelligence, digital media sales, new media, P&L management, budgeting, turnaround situations, integrated sales, sales strategy development, partner alliances, affiliate marketing, staffing, mentoring, channel sales, broadcasting relationships, customer satisfaction, multimillion-dollar deals, telemarketing operations, team building, employee engagement, marketing campaigns, profit growth, media alliances, digital advertising sales, market share growth, and automotive dealer sales.
Education-wise, Tom studied Bachelor of Business Administration (BBA) with a focus on Marketing and Finance at the University of Cincinnati in Ohio, and he attended Indian Hill High School in Ohio as well.
Tom Sly's professional experience includes leadership roles at various organizations such as 10LocalCoupons.com, Vehix.com / Comcast, Legacy Automotive Group, Devine Racing, Marathon Media, Clear Channel Communications / Jacor, and Taft Broadcasting / Great American / Citicasters.