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Tom Sloan
I help companies to grow through effective marketing, making sense of the hype along the way. NED, Investor and interested in potential acquisitions.
Professional Background
Tom Sloan is a seasoned marketing and sales professional whose career reflects a deep commitment to innovation and performance in the digital age. His approach to marketing emphasizes a "Digital First" mindset—a perspective that places the evolving landscape of digital engagement at the core of strategy. With years of hands-on experience, Tom has cultivated a reputation for winning substantial, multi-million-pound contracts by shifting the focus from traditional branding to delivering genuine value to clients. His pragmatic approach combines strategic insight with a collaborative ethos, enabling companies to foster meaningful relationships with their customers.
Throughout his career, Tom has built and led multiple successful start-ups, guiding them through transformative journeys to profitability. His entrepreneurial spirit is evident in his roles as a founder and leader in various organizations, where he has successfully navigated complex marketing landscapes that demand innovation and adaptability. One of Tom's notable achievements includes steering businesses through successful mergers and acquisitions, showcasing his acumen not only in marketing but also in operations and strategic growth.
A firm believer in the potential of human capital, Tom is vocal about the need for organizations to genuinely invest in their employees. His distaste for outdated management practices reflects his forward-thinking approach to leadership and company culture. This ideology positions Tom as a leader who fosters empowering environments that prioritize employee development and collaborative effort over traditional command-and-control structures.
Education and Achievements
Tom Sloan began his academic journey at The City Grammar School in Lincoln, which provided a strong foundation in critical thinking and analytical skills. He further advanced his education at St Hugh’s College, where he honed his understanding of marketing and business—preparing him for a dynamic career path ahead.
Tom's extensive professional experience spans various roles and capacities, contributing to a diverse skill set that includes business development, marketing strategy, and e-commerce performance. His consultancy work with companies aspiring to enhance their online growth reflects his commitment to pragmatic approaches and measurable success.
Notable Professional Roles
- Freelance Consultant: In this role, Tom serves as a marketing and sales consultant for businesses eager to accelerate their online presence. His ability to synthesize market trends with client needs allows him to craft tailored strategies that drive sales and enhance customer engagement.
- Consultant - Marketing and Ecommerce Performance at StreamMarket: Tom contributed his expertise to improving marketing practices and enhancing e-commerce strategies, ensuring that businesses remain competitive in the fast-paced digital arena.
- Founder & Managing Director at Level Four Marketing Ltd: Here, he leveraged his understanding of marketing strategies to build a company that emphasized creating real value for clients. Tom led the organization with a vision for innovation and client-centric services.
- Founder at TAPPIT: This venture further exemplified Tom’s entrepreneurial capabilities, establishing a platform that enhanced customer engagement and business growth.
- VP EMEA at Industrial Computer Source: Tom's strategic leadership extended into technology and ecommerce, where he played a pivotal role in expanding the company's market reach across Europe, the Middle East, and Africa.
- Operations and Strategy Support (Non-Exec) at Unipro Ltd: His advisory role here demonstrated his capability in high-level strategic decision-making and operations management.
Tom's career trajectory is highlighted by his early experiences as a Field Engineer at Exploration Logging and as a Product Manager at Honeywell Bull, which armed him with technical expertise that complements his marketing savvy. Moreover, his unique experience as a Trainee Fighter Pilot in the Royal Air Force underscores his dedication to discipline and excellence.
Tom's leadership roles in various companies, including Managing Director positions in multiple organizations, showcase his ability to build, guide, and sustain profitable businesses. His experience in sectors ranging from technology to consumer goods positions him as a versatile leader adept at navigating complex market dynamics.
Achievements and Impact
Tom Sloan has achieved significant milestones throughout his career, which include leading multiple start-ups to profitability, securing high-value contracts from industry leaders, and facilitating successful mergers and acquisitions. His ability to think beyond conventional marketing paradigms has allowed him to craft innovative solutions that meet the evolving needs of modern businesses.
In addition to his strategic and operational contributions, Tom is deeply committed to promoting a positive corporate culture that values employees as integral assets to an organization's success. His perspective on management and leadership emphasizes the importance of collaboration, transparency, and continuous improvement—principles that resonate with organizations aiming to succeed in today's dynamic marketplace.
Overall, Tom Sloan is an inspiring figure in the marketing and sales landscape. His journey reflects a combination of strategic acumen, entrepreneurial spirit, and a heartfelt commitment to advancing company culture and employee investment. As he continues to serve clients through his consultancy, Tom remains focused on driving growth and innovation, ensuring that organizations not only meet their business objectives but also foster authentic connections with their audiences.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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