Tom Shapiro

Tom Shapiro is the Founder and CEO of Stratabeat, Inc., a marketing agency based in Greater Boston that specializes in driving traffic, leads, and revenue growth for B2B companies. He has extensive experience in marketing strategy, SEO, content marketing, and behavioral analysis, employing insights from neuroscience and psychology to enhance client engagement and conversion rates.

Career Overview

• Stratabeat, Inc. (January 2011 - Present)

  • As CEO, Shapiro has led the agency to achieve significant results, including substantial organic traffic growth for various clients and remarkable employee expansion for one client from 50 to over 250 employees within two years.

• iProspect (2005 - 2010)

  • Held multiple roles including Director of Digital Strategy and Search Marketing Consultant. During his time there, he contributed to the firm's growth from 85 to more than 700 employees while securing high-profile clients such as P&G and HP.

• Rubric (1997 - 2005)

  • As VP of Sales & Marketing, he established the U.S. market presence and tripled revenue.

Publications

Shapiro is also an author of two books:

1. Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business
2. Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth

Specializations

His expertise includes:

• B2B growth strategies
• Digital marketing
• Lead generation techniques
• Content strategy development

Through his leadership at Stratabeat, Shapiro aims to "destroy mediocre marketing" by implementing innovative strategies that yield measurable results for clients.12