Tom Parker is an iconic creative leader who has made a significant impact on the marketing landscape. He is a transformational and strategic thinker with a passion for innovation, data, and insights. With over two decades of experience, his expertise encompasses digital, social, and earned media. Parker is an advocate of team-building and breaking walls, which he believes is crucial to creativity. Throughout his career, his work has been recognized by various prestigious organizations, including Shorty Awards and The Webby Awards. He is a BA English holder from the San Diego State University-California State University.

Before assuming his current role as Head of Creative & Content at Cruise, Parker led several high-profile organizations. He served as the Chief Creative Officer and Executive VP of Edelman, which marked his significant contribution to the company's transformational growth. At Edelman, he played a key role in shaping the digital and social media capabilities of the company, alongside his role as the SVP/Creative Director of Edelman Digital. Prior to Edelman, he held significant positions such as Creative Director at Yahoo, Creative Director/Principal at DeYoung Parker, and Creative Director at Ogilvy.

Parker has stayed connected to his passion for creativity and marketing by making a significant contribution in various organizations, including Woods Hole Oceanographic Institution, where he served as a marketing board member. He has also acted as a judge for a host of events over the years, including Shorty Awards and The Webby Awards. In summary, Parker's expertise is a valuable combination of innovative thinking and marketing best practices.