Tom O'Toole

Tom O'Toole is a highly accomplished professional with a proven record as a board director in both public and private companies across various industries.

He specializes in Executive, Audit, Compensation/HR, Nominating, and Corporate Governance committees, as well as Operations committees.

Tom holds a full-time faculty position at a prestigious business school where he leads a world-renowned executive education organization.

His expertise includes connecting data science to business outcomes and advising on data analytics practices, data-driven marketing, and customer value management.

With extensive C-level executive leadership experience, Tom has excelled in business strategy, revenue growth, brand development, marketing, loyalty programs, customer engagement, digital channels, e-commerce, travel distribution, and information systems globally.

He is well-versed in data-driven business models, multi-channel/digital commerce, enterprise/customer data analytics, and data-driven marketing practices.

Tom O'Toole studied Applied Communication Theory and Methodology for his M.A. and Communication (Research) for his B.A. at Cleveland State University.

He has held prominent positions such as Associate Dean for Executive Education and Clinical Professor of Marketing at Northwestern University's Kellogg School of Management.

In the past, Tom served on the boards of cxLoyalty, Extended Stay America, Brand USA, LSC Communications, Inc., Alliant Energy, and several other organizations.

His career also includes roles as Chief Marketing Officer, President, and Chief Operating Officer at MileagePlus, SVP of Marketing and Loyalty at United Airlines, and Chief Marketing Officer at Hyatt Hotels Corporation, among others.

Tom's diverse background encompasses stints in advertising, marketing, data analytics, and executive leadership, making him a versatile and well-rounded professional.

His contributions to academia, industry, and various organizations have solidified his reputation as a thought leader and strategist in data-driven business practices.