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Tom O'Keefe
Digital Innovator and Technology Evangelist Leading Consumer Digital Innovation for Kraft Heinz's Global Brands.
Tom O'Keefe is the Head of Consumer Digital Innovation at The Kraft Heinz Company, a role he has held since July 2014. Based in Chicago, Illinois, he leads the development of a strategic innovation portfolio that includes well-known brands such as Oscar Mayer, Kraft, JELL-O, Planters, and Heinz. His responsibilities encompass integrating global digital innovation across consumer, customer, and enterprise sectors, effectively transforming ideas into actionable strategies to enhance revenue growth for the company.1
Education
- Bachelor of Science in Computer and Electrical Engineering from Purdue University
- MBA from DePaul Driehaus College of Business
O'Keefe's extensive experience in digital innovation reflects his commitment to leveraging technology to enhance consumer engagement and operational efficiency within a major food and beverage corporation.1