Tom Luljak

Tom Luljak is Vice Chancellor Emeritus at the University of Wisconsin-Milwaukee, where he retired in June 2021 after more than two decades of leading the Division of University Relations. His role involved overseeing the university's media, marketing, and public relations initiatives, as well as managing government and neighborhood relations programs and UWM's web development.

During his tenure, UW-Milwaukee experienced an enhanced national presence through a robust branding and marketing program initiated under Luljak's guidance. He played a pivotal role in implementing a successful multimedia student recruitment advertising campaign that substantially boosted UWM's enrollment numbers. Notably, he spearheaded the rebranding of Milwaukee's downtown arena, now recognized as the UW-Milwaukee Panther Arena.

Aside from his administrative responsibilities, Luljak also contributed to the academic domain as an associate lecturer within UWM's Department of Journalism Advertising & Media Studies, where he shared his knowledge by teaching courses related to corporate communications and sports marketing.

Tom Luljak holds a Master's degree in mass communication from UWM and a Bachelor's degree from the University of Wisconsin-Oshkosh, where he specialized in Radio/TV/Film and Speech Education. Prior to his distinguished career at UWM, Luljak held key positions such as director of corporate communications at Blue Cross & Blue Shield United of Wisconsin, where he concurrently served as the executive director of the company's foundation. His professional journey began in broadcast journalism, where he notably served as a news director at WTMJ-TV, WTMJ-AM, and WKTI-FM, earning accolades such as the prestigious George Foster Peabody Award for Investigative Journalism.

In addition to his substantial contributions at UWM, Tom Luljak also served as the Interim Director at Wisconsin Public Radio, further showcasing his broad expertise and commitment to the field of communications.