Tom Kuypers

Tom Kuypers is an established marketing professional with a wealth of experience in developing transformative programs across consumer direct, digital, and retail marketing, CRM, and loyalty.

He has a proven track record of effectively managing large budgets, leading high-performing teams, and fostering cross-functional partnerships in line with organizational objectives.

His expertise lies in leveraging technology to revamp marketing strategies, enhance brand visibility, drive engagement, and target markets with precision.

Tom is adept at stakeholder communication and engaging with C-level leaders in complex organizational structures.

His core competencies span across brand marketing, consumer marketing, marketing automation, retail marketing, digital marketing, integrated marketing, advertising process development and execution, cross-functional leadership, customer journey mapping, customer experience, strategic planning, CRM, loyalty, retention, customer data platform (CDP), personalization, email marketing, and social media.

Tom studied Bachelor of Science in Marketing at Old Dominion University and has held key roles such as Senior Vice President Marketing & Advertising at Ollie's Bargain Outlet, Vice President Of CRM at Bed Bath & Beyond, and various other leadership positions in renowned organizations like SnipSnap, Jo Ann Stores, and Samsonite.