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Tom Huggins
Co-Founder, Greenroom Digital (AU/NZ) | Group Director, Wasserman
Tom Huggins, Group Digital & Data Director at Wasserman
Tom Huggins is the Group Digital & Data Director at Wasserman, a leading global sports, entertainment, and lifestyle marketing agency. He is responsible for leading a specialist Digital & Data division within Wasserman, which is home to a team of over 40 members.13
Prior to joining Wasserman, Huggins co-founded Greenroom Digital, a global digital marketing business focused on strengthening fan experiences by combining sports and technology.24 In 2021, CSM Sport & Entertainment, a subsidiary of Wasserman, acquired Greenroom Digital, and Huggins became the Group Digital & Data Director at CSM.4
Huggins has over a decade of experience in the sports industry, working with various organizations to enhance their digital strategies and fan engagement. He is a respected figure in the industry, having been recognized as one of the "Leaders Under 40" by Leaders in Sport in 2023.13