Tom Goodwin

Tom Goodwin is a prominent figure in the marketing industry, known for his expertise in innovation and digital transformation. He has built a reputation as a futurist and advocate for change, leveraging his extensive background in marketing to influence contemporary strategies.

Educational Background

Goodwin holds a Bachelor's degree in Architecture and a Master's degree in Structural Engineering from the University of Sheffield. Despite his technical education, he transitioned into marketing early in his career.

Career Path

• Early Career: He began as a Key Account Manager at GlaxoSmithKline, where he honed his marketing skills.
• Advertising Roles: Goodwin worked with major advertising firms, including TBWA Worldwide and Lowe Worldwide, where he contributed to campaigns for notable brands like Pedigree and Nokia. He later served as the Global Business Development Director at Lowe and Partners Worldwide.
• Public Relations: He became the Director of Growth and Innovation at DeVries Public Relations, focusing on go-to-market strategies.
• Publicis Groupe: Goodwin held significant roles such as the Head of Innovation for Zenith Media and Head of Futures and Insight, where he was instrumental in integrating new technologies into marketing practices.

Entrepreneurial Ventures

In addition to his corporate roles, Goodwin co-founded several initiatives:

• Interesting People, Interesting Times: An events and podcast company aimed at enhancing corporate conferences.
• Interesting Speakers: A platform designed to provide quality speakers for corporate events.
• He is also the founder of All We Have Is Now, a consultancy focused on innovative marketing strategies.

Publications and Speaking Engagements

Goodwin is a bestselling author, notably recognized for his book Digital Darwinism: Survival of the Fittest in the Age of Business Disruption. He is highly sought after as a speaker, with over 600,000 followers on LinkedIn, where he shares insights on marketing trends and challenges.

Current Role

As of now, Tom Goodwin serves as a Marketing Associate at his own consultancy, Tom Goodwin, where he continues to influence the marketing landscape through consulting, speaking engagements, and writing. His work emphasizes the need for simplicity in marketing strategies and a deeper understanding of consumer behavior.

Goodwin's approach combines creativity with analytical thinking, making him a key voice in discussions about the future of branding and marketing practices.